While AI enhances creativity and writing quality, it also leads to more homogenised stories, study finds.

Artificial Intelligence Enhances Creativity, Amplifies Plagiarismistic Tendencies - Warc Global Market Study

More and more writers are looking to artificial intelligence (AI) for guidance when it comes time to generate story ideas, boost creativity or lift the quality of their content. Recently, technological aid has started to arrive in the form of AI-powered assistance - but a new study from researchers Anil Doshi and Oliver P. Hauser spotlights one major drawback: While AIs may be empowering individual creativity more than ever before on their own, they might also stifle diversity and novelty in creative products overall. The implications of this study are fascinating in terms of the future and creativity of AI.

AI Benefits for Writers:

• Great for generating plot ideas.

• Sparks creativity.

• Increases content professionalism and engagement.

Study Findings:

• Or maybe, an over-dependence on AI will limit the variety of collective creative output.

• Similarly, stories with AI assistance are more similar to each other compared to humans only.

• Ironically, it can make individuals creative but destroy novelty in general.

Research Methodology:

Participants:

293 tiny tales were collected. Categorized into three groups:

1. Human-only