What AI and Augmented Reality Might Mean for Marketing Energy Footprint

Balancing Innovation and Sustainability: Navigating the Environmental Impact of AI and AR in Marketing

This week, Google admitted that its AI has wiped out decades of climate emissions progress by increasing the total of all greenhouse gas production either it or a machine learning model trained in whole or in part on one of its apps is responsible for nearly half over previous years. Energy-guzzling data centres that process the wave of information caus…